A Saudi trading house that grew into a group.

Golden Cala Trading is a privately owned trading and distribution company founded in 2012 and headquartered in Riyadh. Management has long experience in importing, distribution, and manufacturing. The company’s primary work is to manufacture, import, and distribute high-quality products, with professional sales, marketing, warehousing, and distribution that serve independent retailers across the Kingdom.

The group became known in the Middle East through LensMe, launched in 2013, then added NewLens and the daily lens brand AFLE. It also distributes makeup under Nora Bu Awadh and oral care under SOS Denti. Public company materials describe two commercial pillars: FMCG and luxury cosmetics.

The portfolio extends into family entertainment through Cala Water Park in Hafr Al Batin, hospitality through Khopcha, and industry through Malath Factory in Hafr Al Batin. Each business has its own focus within the group.

Leadership and presence

Headquartered in Riyadh, Golden Cala connects its commercial activities with retail, hospitality, entertainment and industry. Malath Factory is based in Hafr Al Batin. Meet the people listed on our team page, or contact the group for introductions.

Group shop and LensMe boutiques

The mother-company wholesale and web store is goldencala.com, with a Golden Cala mobile app. LensMe, AFLE, NewLens, Nora Bu Awadh and SOS Denti products listed there are sold by Golden Cala — that URL is the group shop, not LensMe’s own store. LensMe boutiques are separate; a LensMe online store is planned at lensme.me.

For group mail: info@goldencala.com